The 4^th Shanghai Student TV Festival · Forum

Call For Papers

It is the most technological of times, it is the most romantic of times, it is the age of creativity, it is the age of controvacy, it is the epoch of internationalization, it is the epoch of nationalization, it is the season of passion, it is the season of confusion. This is the E-Times.

The improving technology and diversing TV programs decide the changing of watching TV style. Nowdays, TV does not only plays an electrionic machine, but creates a positive, interactive and individual “I”.

E-Times produces I-TV and I-TV deduces E- Times.

ECNU will hold the “E-Times & I-TV” - the 4th Shanghai Student TV Festival · Forum on June 7^{th ,} 2011. Sincerely invite you to provide essays and share your ideas with us.

Forum sponsor 

• Shanghai Municipal Communist Youth League Committee


• Shanghai Media Group (SMG)


• Shanghai Media & Entertainment Group (SMEG)


• Shanghai Municipal Education Commission

Forum organizer

• School of Communication, ECNU


• Municipal Communist Youth League Committee of Shanghai Institute of Visual Art, FDU

The Forum is supported by:

• School of Journalism, FDU


• School of Media & Design, SJTU


• School of Communication & Art, TJU


• School of Film & Television Art & Technology, SHU


• School of Television, STA


• School of Xie Jin Film & Television Art, SHNU


• School of Art Design & Communication, ECUST


• School of Humanities, DHU


• School of Journalism & Communication, SISU


• School of Humanities, SHUFE


• School of Film & Television, SICNU

Time & Place

 On June 7^{th ,} 2011 at Yifu Building, ECNU

Theme Ranges

1. TV in E-Times and Public Opinions

2. TV in E-Times and Social Groups (Especially interested in the social vulnerable group, for example, second generation of migrant workers, Ant Tribe, Empty Nester and so on.)

3. TV in E-Times and Social Crisis

4. TV in E-Times and Daily Life

5. TV in E-Times and Youth Culture (For example, the media literacy, democracy, public service, social involvement of university students.)

6. TV in E-Times and Media Ecology

7. The Localization of International TV and Intenationalization of Local TV in the E-Times

8. Education of Journalism and Communication in the E-Times

9. Form and Value Changes of TV News

10. The Revolution of ITV Technology

11. ITV and New Media

12. ITV and Advertising

13. The Present and Future of I-TV

Any other thesis, surveys and reports related to TV are welcomed as well.

Key to note

Requirement of Objects:

Undergraduate at home and abroad

Thesis or surveys are independently finished, either individually or instructed by the supervisor.

Requirement of Papers：

Thesis and reports should not be published in any academic conference, thesis collection or publication. Your thesis will be regarded as publication, and the copyright is fully preserved.

Clear opinions and expressions, reliable and credible data, standard formats are preferred.

Remember to attach your unit, address, postcode, phone number and email address.

Requirement of Formats：

Paper size: A4

Margins : left  3.5 cm, top/bottom/right 3 cm 

Font: Song Ti

Title: Song Ti  14-point font size, black, align center

Name of Author: Song Ti 12-point font size, align center

Summary: 300 words, Kai Ti 10.5-point font size, English version 300~500 words

Key words: 3~5, black, 10.5-point font size

Text: 3000~12000 words, Song Ti 10.5-point font siz

Annotation: Footnote on the bottom of paper, Song Ti 9-point font size

Reference: Kai Ti, 10.5-point font size

Paginating: Banned

Important Date:

24:00, May 10th,2011: Last date for notification of submission acceptance

Thesis will be strictly evaluated by expert panel. When you pass the evaluation, you will get the formal invitation to the Forum.

The forum is free of charge, snacks and lunch will be served.

Author from other places will get supplementary travel allowance (STA) given by the conference.

Awards setting: (rewards included)

First prize: 1

Second prize: 2

Third prize: 3

PPT, Flash and other multi-media presentation are welcomed.

Welcome all authors to the opening ceremony of TV Festival, Works Display of DV competition, and other wonderful activities.

For more information

Please contact:

Wang Liming  13402040618

Zhang Yinyu  13817261545

Please submit your work to [email protected]